Singapore Merlion
The Merlion was first designed by Mr
Fraser Brunner, a curator at Van Cleef Aquarium,in 1963. Te following year, the
new-established Singapore Tourism Promotion Board (STPB) adopted the design of
the Merlion as the Board’s emblem to be used in all its promotional materials
on Singapore.
With the Merlion floating on stylized waves, the logo was deemed to be
appropriate as it represented bothe the ancient past and modern aspirations of Singapore.
While the lion head symbolizes the beast that Sang Nila Utama, legendary
founder of Singapore,
sighted when he first set foot on the island, the body of the fish embodies Singapore’s
humble beginnings as a fishing village. As the STPB noted at that time, “it is
the hope of the Board that (the) Merlion will attract the curiosity of all
those in foreign parts who may come across this emblem and arouse in them a
desire to visit Singapore.”
The Merlion logo was used by the STPB until 1997, when it was renamed the
Singapore Tourism Board (STB).
Eight years after the Merlion was used
by the Singapore Tourism Promotional Board (STPB) as its official emblem, it
was hoped that the Merlion would subsequently moulded into a distinctive icon
that Singapore
could be identified with, a symbol that would resonate with both locals and
visitors. A physical landmark was suggested and this led to an 8-metre tall
statue of the Merlion being built at the mouth of the Singapore River
in 1972, together with a 2-metre tall Merlion cub. Sculpted by local artists Mr
Lim Nang Seng, based on the blueprint design of artist and educator Mr Kwan Sai
Kheong, the statue was installed and officially opened by then Prime Minister
Lee Kuan Yew on 15 September 1972.
Since the 8-metre tall statue was
first built and installed at the mouth of Singapore
River in 1972, the Merlion has evolved
to become one of Singapore
‘s most recognizable icons. Today, the Merlion is a celebrated tourism symbol
that introduces Singapore
to visitors from all around the world. The Merlion has also inspired the creativity
of many enthusiasts, and sparked the creation of Merlion-themed products,
souvenirs and events. The annual Merlion Week celebrations of the 1980s and the
mascot design for the inaugural Singapore 2010 Summer Youth Olympic Games, are
some of such examples. The Merlion continues to occupy a place in the physical
and cultural landscape of Singapore.
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